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SPV Syndicate

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Food & Beverage Category Creators

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Media-Driven Value Creation

• SPV Syndicate • Food & Beverage Category Creators • Media-Driven Value Creation

Fueling the next wave of food-and-beverage category creators by pairing early-stage capital with unapologetically honest storytelling. Turn founders’ conviction into culture-shifting brands consumers can’t live without.

The VC Playbook Wasn’t Built for the Next Food and Beverage Icon

Traditional funds outsource content and treat it as a cost. We build a media platform that turns customer acquisition and market definition into growth levers, not marketing expenses.

Content-as-a-strategic engine

96% of VC firms don’t reach consumers directly

Our always-on content and YouTube-first approach turn discovery into a proprietary sourcing and brand-building flywheel.

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Investment Thesis

  • We back category creators –
    BRANDS THAT SET THE RULES.

  • Category creators historically absorb
    ≈ 75% OF CATEGORY ECONOMICS.

  • Deals are underpriced at pre-seed and seed stages and this is where the opportunity is.

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The Opportunity

Generational Demand and Category Growth in Food and Beverage CPG

GEN Z HOUSEHOLDS
spending $1.2T annually by 2027 1

86% discovering new food brands on
YOUTUBE/TIKTOK

GEN ALPHA controlling
$5.4T in family purchase influences

Zero VC platform today pairs capital and consumer-facing content to capture this attention.

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